Digital Networking (You're Too Broke To Not Be Visible)
In today’s digital age, the power of social media as a networking tool cannot be overstated. Digital platforms have removed geographical boundaries, creating a world where no one is truly out of reach. Whether you’re an entrepreneur, nonprofit leader, or creative professional, digital networking offers an unmatched opportunity to connect with people who can help you grow. It’s a strategy that shouldn’t be overlooked or taken for granted.
Social media networking is also a dream come true for introverts. No awkward small talk, no crowded rooms—it’s networking on your own terms. You can build connections from the comfort of your home, one thoughtful interaction at a time. Whether it’s following up after an in-person interaction or laying the groundwork for a future meeting, digital networking bridges gaps and opens doors.
Two ways to approach digital networking.
Following up after an in-person interaction.
Picture this: You met someone incredible at an event, had a meaningful conversation, and now want to stay in touch. Or maybe you attended an event, didn’t get a chance to speak with your target person, but their talk left a lasting impression on you. In both cases, social media is your follow-up tool.
Start by connecting with the person on platforms like LinkedIn, Instagram, or Twitter. Instead of sending a direct message right away, make a public post about your experience at the event. For example, you could write something like:
“I attended [event name], and I had an awesome time!”
“This event was hosted by [business/organization name]—they’re doing incredible work in [specific area of impact].”
“Thank you so much, @[person's name], for [specific compliment, e.g., your inspiring talk, sharing such actionable advice, etc.].”
By following up digitally, you keep the connection alive and demonstrate genuine interest in their work. It’s the perfect way to build on the momentum of an event and transition into an ongoing relationship.
Developing an online interaction into an in-person connection.
Sometimes, the connection starts entirely online. You come across someone whose content resonates with you, whose work aligns with your goals, or who inspires you. Building a relationship in the digital space can eventually lead to an in-person manifestation, but it requires intention and strategy.
Here’s how to do it effectively:
Engage Organically with Their Content
Start by consistently interacting with their posts across platforms. Like, comment, and share their content in a meaningful way. Thoughtful comments that add value to the conversation can help you stand out.Participate in Engagement Opportunities
Respond to their Instagram story questions, polls, or Q&A sessions. Swipe up and compliment their work or provide thoughtful feedback. These smaller touchpoints create familiarity and show that you’re genuinely interested in their work.Build Familiarity Before the Ask
The goal is to become a recognizable name and face so that when the opportunity arises to meet in person or make a request, you’re no longer a stranger. Alternatively, once you’ve established good rapport and engagement, you can take the next step: send a message asking for a virtual coffee chat or an email to explore potential collaborations.
The game is the game.
Some might call this approach “social climbing” or “kissing ass,” but here’s the truth: as long as you’re adding value, it’s just smart networking. The reality is, relationships are the currency of success, and social media provides the platform to invest in those relationships strategically.
So, whether you’re following up after an event or starting fresh with a digital connection, remember that networking is about creating opportunities for both parties. You bring something to the table, and so do they. With consistency, authenticity, and a little digital savvy, you can turn online interactions into transformative connections.
The game is the game—play it well, and watch your network (and your opportunities) grow.
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